When you're thinking of great commercials you've seen or clever marketing pieces, you might not come up with the name Lowe's. This doesn't say much for its marketing besides the fact that little of it sticks out to a consumer who isn't already interested in Lowe's (read: is not an adult male over the age of 40). So one might wonder how they would do with a younger-minded social media tool like Vine. And the answer? BRILLIANTLY.
They've taken an opportunity to shove a product in someone's face and turned it around to be a friendly tools-and-tips giver.
First, they tooled around for the 4th of July. Got some playing out of the way:
And then came the good stuff. Dig through the tweets with the hashtag #LowesFixinSix and you'll find awesome tips, from how to unscrew a stripped screw, how to keep your paintbrush bristles from bending while drying, to suggestions that make decorating easier.
The best part? People are digging it. The tips are actually helpful and people want their friends to know - the perfect situation for huge success in a viral campaign. Can't wait to see what Lowe's comes up with next.