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This week, media outlets announced that unemployment applications are at their lowest since 1969. With sluggish consumer and business spending, this is a promising sign, suggesting companies are retaining employees.

In a market that leans heavily in favor of candidates, companies have to sell themselves as a desirable place of employment. Stocked fridges, company outings, and above-standard benefits are one thing, but there are better ways to attract top talent than throwing perks in their direction.

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Know what you want from a candidate.

If you want employees to be in it for the long haul, offer benefits that reflect this. Incremental increases in vacation and sick time, generous parental leave (or any parental leave, these days), and opportunities for candidates to advance at the company all favor a longer term employee. Mile marker incentives can also be very effective: try a bonus week of vacation for the fifth year of employment at the company, or something similar.

If you're in search of a continuous wave of fresh-faced innovative candidates, emphasize the importance of their role in current projects. Offer opportunities to travel and tell them about your post-work happy hours.

Be good at what you do.

The best way to attract the best people? Be the best company. We know, we're oversimplifying, but having a successful business will attract better candidates than adding ping pong tables to your break room. Simply put: people want to work at companies that are doing well. If you're the best that's out there, you won't have to work hard to emerge as a frontrunner for top talent.

Be straightforward.

A job posting should be detailed, clear, and concise, putting all requirements and responsibilities at the forefront. The actual position should meet any expectations made from the job description, to allow candidates to identify opportunities for their skills to really shine. They know what they could bring to the table, and being aware of all facets of the job beforehand means they can provide insight into their purpose and strengths in the role.

Check with your own Top Talent.

You know who's perfect for bringing in great candidates? Great employees! Offer a referral bonus to your team and have your best people scour their networks to fill the open position. They're aware that any referral reflects on their judgement, so no worries about your team suggesting just anyone in hopes of bringing in some bonus money – only their top choices will make it to your desk. Asking them to connect you shows you value their opinion, but compensating them somehow shows just how much. Plus, you'll be hiring someone who already gets along with at least one person on your team!

It can be a challenge to attract stellar job candidates, but we'll help you make it easier! Have you tried any of these tips?

Posted: 4/11/2019 11:25:25 AM by Amanda Wahl | with 0 comments