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Since the dawn of Facebook, one of the biggest concerns among its user population is privacy and the accessibility of less-than-flattering photos affecting a public or professional reputation. Nobody wants a damaging photo of themselves exposed to a potential employer, and once the privacy settings on photos are changed, there's no reason for an employer to investigate further, right?

Wrong.

socialmedia

Consider this: according to a 2017 study by HireRight, 85% of employers found applicants lying on their resumes. This doesn't mean you should throw all of your trust out the window, but be prepared to see some resume padding. Since potential employees are sure to put their best foot forward in an interview, and certainly will direct you to positive references, how can you peel away the predetermined layers and find out the true nature of a person?

Be a scavenger of clues when it comes to a potential hire's social media accounts. There are great indicators of a person's personality, social tendencies, and work ethic that can be found just by doing a quick sweep of a profile. Here's how it'll help you out:

1) You'll get to know their attitude.

Are they a complainer, or more of a positive poster? See what word choices they use frequently – if it's all unicorns and rainbows maybe you have nothing to worry about, but if you're sensing any negativity or hostility, there's a good chance that vibe would infect your workplace. If they are sharing articles about current events or tech trends, you can expect an employee who is well-informed and interested in freshening their skills.

2) You'll learn about their passions.

What do they care about outside 9am-5pm on weekdays? See what groups they belong to on Facebook, or what weekend adventures they're sharing on Instagram. Do they have a dog? Are they volunteering in the community on weekends? Do they make pottery in their free time? Knowing this likely won't affect your decision to hire them, but if you do, you'll have a better idea of their motivations.

3) It can lead you to a real reference.

If you're hiring an on-site candidate, there's always a chance you share mutual friends – ask them about your potential hire. Cut through the fluff to the candidate's core by bypassing their hand-picked references and get to the meat of the story. A candid evaluation will give you a more accurate representation of a person's character than you may get from references that have already been expected to give a positive review.

Getting to know a job applicant before they're part of the team is a crucial part of the hiring process, and exploring their social media accounts isn't considered snooping anymore. Anything online is the public persona of someone who could represent your company, and don't you want that person to be putting their best face forward? We think so.

Posted: 7/25/2018 2:09:26 PM by Amanda Wahl | with 0 comments