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With the release of Vine earlier this year, the whole landscape of posting something online changed. No longer were we chained to the constricting option of one particular moment in time, we could get it all. Or, almost all of it. 6 second videos had just enough time to capture the feeling of an event, or the hilarious mistake and the laughter afterwards.

But then a great thing happened: brands began to see it as an easy advertising opportunity. Skip the 30-second commercial, Vine is where the people are and Vine is free. They’ve really taken advantage of the opportunity to tell a quick story, very often pitching their product in a way that isn’t “pitchy” at all.

Dunkin’ Donuts. In an ironic twist, there was a lot of buzz surrounding Dunkin’ Donuts for their being the first to use the free app to create a commercial to air on television during Monday Night Football’s pregame show on ESPN. Vine is valuable tool for brands to create an overlap between television and social media campaigns, and Dunkin’ Donuts did a great job keeping people interested and engaged.

Samsung. With Samsung’s place as a hefty competitor in the tablet race, it’s no surprise they chose to spotlight their variety of mobile devices in one of their best Vines. A basketball player runs through three different phones or tablets before slam dunking on a fourth.

Another Vine brings ants to the scene of a picnic. A flat strawberry on  smartphone comes to life and the ants carry it away. Samsung definitely has fun with the app, so a viewer barely notices they’ve been slapped with advertising for the last 6 seconds. Because it’s barely a slap.

Oreo. We know Oreo is on top of their social media. And we’ve seen Oreos dunked in every possible way, so it’s fun to see how that cleverness translates to six seconds of stop-motion.

Etsy. The online crafty-creative community is the perfect company to experiment with stop-motion, and they did just that. Though none of them had experience with stop-motion beforehand, they went into each Vine prep with an open mind and a willingness to be flexible with the materials. A favorite:

Coming up, two pros of the Vine world: Lowe’s and Target.

Posted: 11/26/2013 12:00:00 AM by Global Administrator | with 0 comments


Twitter is all grown up. Last year it expanded from it’s humble start-up beginnings to a larger, 215,000 square foot space in San Francisco’s Mid Market district. Though one of busiest, most updated and constantly buzzing of the social media sites (the average life of a tweet is 2 minutes), their office is a blank canvas complete with small quirks that make it, well Twitter headquarters.

A little bit of a contrast from our last two spotlighted workplaces, the space is sophisticated and playful, while maintaining a sleekness to reflect their young company’s adulthood. With a visually uncluttered office, employees are free to spend time getting lost in their own Twitter-y brains. There’s lots of open space to collaborate, have meetings over lunch in the cafeteria (Called “@birdfeeder.” Clever.) or play corn hole on the roof deck.

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Apparently Twitter’s big move to this previously gritty  area of San Francisco prompted several other companies to do the same, reviving the neighborhood into an area the city has renamed Central Market. With over 1,000 employees, it sounds like Twitter will soon have a fantastic office AND great neighbors.

Image credits: one, two, three

Posted: 11/17/2013 12:00:00 AM by Global Administrator | with 0 comments


Mattson Creative has some stellar work. The best part is that we don’t even need to show you this work for you to understand, because look at their flipping workspace! You know good stuff is coming out of an environment like this.

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A former lima bean factory-turned studio, the space is what I would call the perfect combination of contemporary and vintage. There are clean lines and sharp color contrasts, useful for a visually organized workspace, but they’ve also maintained a warm, homey feeling with lots of wood accents.

Mattson Creative is part of SND CYN Studios, a collaborative workspace for creative professionals, located in Southern California. Based on the community, the location, and the comfort level of their workspace, I imagine they spend just as much time hanging out in this space as they do working in it (and that looks to be the case).

You want to see more pictures, I’m sure: here and here.

Posted: 11/9/2013 12:00:00 AM by Global Administrator | with 0 comments