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SEM Specialist

Location: Boston, MA
Job Type: Temporary Position
Posted: 04/12/2018

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  • CM Access Contact
  • Cynthia Upham
  • Sr. National Recruiter
  • 857.317.8344
  • Email me
 
 

Job Description

Search Engine Marketing Specialist

 

Our healthcare client in Boston is looking for a SEM Specialist to join their team for a long-term, ongoing contract. In this role, you will be responsible for the day-to-day management of all paid search campaigns on Google and other search and display marketing engines.

 

Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

 

Requirements:

  • Bachelor’s degree in Marketing or relevant discipline
  • 2+ years of SEM experience managing PPC campaigns with Google; experience in performance marketing, conversion and online customer acquisition
  • Google AdWords guru; familiarity with Brightedge & Spyfu a plus
  • Strong analytical, communication and organizational skills; ability to thrive in a fast-paced, ever-changing environment; ability to manage multiple projects simultaneously
  • Up-to-date with latest trends and best practices in search engine marketing
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, JavaScript


If you are a fit for this role, apply today!


Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

APPLY FOR THIS JOB

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