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Regional Marketing Manager, Demand Generation

Location: Boston, MA
Posted: 10/30/2018

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  • CM Access Contact
  • Lisa Manning
  • Recruiting Manager
  • 800.330.4110 x102
  • Email me
 
 

Job Description

Regional Marketing Manager, Demand Generation

 

Our education client in Boston is looking for a Regional Marketing Manager to join their team. In this role, you will lead the marketing execution campaigns by planning and implementing highly localized direct-to-student demand generation campaigns. You will be responsible for attracting site traffic, converting that traffic into new leads for the business and nurturing those leads into customers. 

 

Responsibilities:

  • Create and execute an optimal paid marketing strategy in partnership with the global lead generation team including SEM, digital display, paid social (Facebook and international social media) and partnerships with local media and publisher networks
  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital properties (websites, social media)
  • Grow the number of new and marketing qualified leads by converting site traffic through calls-to-action, landing pages and lead generation content
  • Optimize our marketing automation and lead nurturing processes through email, content, social channels and analytics
  • Establish analytics to understand how inbound marketing activity turns into customers; continually refine process to convert customers
  • Build, manage, segment, and analyze email lists and campaigns, including the design templates, calls-to-action and content used in email sends
  • Work with the marketing team to develop localized marketing plans, digital assets, and tools to drive enrollments
  • Build, monitor and report on marketing budget for the region

 

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, International Relations or relevant discipline
  • 5+ years of tactical marketing experience with a strong digital market focus (higher education marketing a HUGE plus)
  • Strong knowledge of social media platforms including LinkedIn, Facebook, Twitter, YouTube, etc.
  • Experience with Web analytics, A/B testing and inbound marketing tactics
  • Proven experience in developing and implementing high-level marketing plans
  • Proficiency with marketing automation, converting visitors into leads and nurturing them (using dynamic workflows) into customers
  • Ability to travel as needed

 

If you are a fit for this role, apply today!


Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

APPLY FOR THIS JOB

Clicking opens System One's career portal