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Paid Search Marketing Manager

Location: New York, NY
Job Type: Temporary Position
Posted: 09/14/2020

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  • CM Access Contact
  • David Fernandez
  • Career Advocate
  • 800.330.4110 x115
  • Email me
 
 

Job Description

Paid Search Marketing Manager

 

Our Fortune 100 client in NYC is looking for a Paid Search Marketing Manager to join their US Acquisition Digital Media Marketing team for a long-term contract. In this role, you will be responsible for leveraging data analytics to develop an overarching paid search strategy laddering up to the overall digital strategy for various B2B and B2C products that drive customer engagement, superior experience and positions the client as relevant, differentiated and forward-thinking.

 

Responsibilities:

  • Lead paid search strategy recommendations, manage and optimize paid search campaigns across multiple search engines (Google, Bing, etc.) including keyword opportunities, campaign structuring, targeting, budget management, performance review, keyword development, account setup, ad creation, quality score, conversion rates, etc.
  • Manage, review, and perform daily responsibilities associated with performance across Google AdWords, Bing, and other search platforms
  • Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  • Lead actualization of weekly Digital Marketing Budget and Forecast and partner monthly with budget lead to ensure budget reporting accuracy to Finance
  • Core team member with 2021 integrated communications planning across all relevant marketing levers
  • Partner with internal and external analytics team to generate and analyze data and metrics across digital plans to develop data driven plan optimization recommendation
  • Partner with in-house Display team to manage Display network placement lists on AdWords and through other contextual advertising platforms
  • Provide creative copy suggestions and graphical ad templates
  • Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search and contribute to the knowledge base of other marketing team members

 

Requirements:

  • Bachelor’s degree in Marketing or relevant discipline; Master’s degree preferred
  • 7+ years of digital marketing experience with a focus on paid search
  • Understanding of mobile, display, video, retargeting, audience segmenting, social, etc.
  • Experience in developing data driven digital marketing strategies based on digital acquisition technologies, segmentation and consumer insights with measurable in market success
  • Highly proficient with SA360, Google AdWords, Microsoft Ads platform and Google Campaign Manager
  • Excellent knowledge of Microsoft Excel (i.e. Pivot Tables, Vlookups, Chart Development, etc.) and PowerPoint development
  • Familiarity with Adobe Audience Manager, Demand-side Platforms (DSP), Customer Data Platforms (CDP), Adobe Tech Stack, etc.
  • High attention to detail, proven ability to manage multiple projects, strong analytical skills and strong ability to identify and solve ambiguous problems

 

If you are a fit for this role, apply today!

Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

APPLY FOR THIS JOB

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