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Paid Search Marketing Associate

Location: New York, NY
Job Type: Temporary Position
Posted: 09/14/2020

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  • CM Access Contact
  • Carmelia Dalmeida
  • Recruiter
  • 202.454.0679
  • Email me
 
 

Job Description

Paid Search Marketing Associate

 

Our Fortune 100 client in NYC is looking for a Paid Search Marketing Associate to join their team for a long-term contract. As a member of the US Acquisition Digital Media Marketing team, you will be responsible for leveraging digital analytics and managing the day-to-day activation and optimization of the paid search campaigns for various products. You will be responsible for flawless execution of successful paid search campaigns.

 

Responsibilities:

  • Manage and optimize paid search campaigns across multiple search engines (Google, Bing, etc.)
  • Perform day-to-day paid search campaign activities including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
  • Act as a key main point of contact for internal departments, and third-party providers; spearhead collaboration, facilitate discussions, planning, and project management
  • Contribute to the development and execution of market strategies for Paid Search campaigns, including developing test plans and risk/benefit analysis
  • Perform daily responsibilities associated with performance across Google AdWords, Bing, and other search platforms
  • Partner with internal and external analytics team to generate and analyze data and metrics across digital plans to develop data driven plan optimization recommendation
  • Partner with in-house Social and Display team to identify opportunities to drive incremental business volume (i.e. Display network placement lists on AdWords and through other contextual advertising platforms)
  • Provide creative copy suggestions and graphical ad templates
  • Active monitoring and sharing of industry news and digital marketing trends with cross-functional marketing team
     

Requirements:

  • Bachelor’s degree in Marketing or relevant discipline; Master’s preferred
  • 3+ years of digital expertise with a focus on paid search
  • Understanding of how paid search interacts with mobile, display, video, retargeting, audience segmenting, social, etc.
  • Prior experience and fluent understanding of SA360, Google AdWords, Microsoft Ads platform and Google Campaign Manager
  • Strong Microsoft Excel skills: Pivot Tables, Vlookups, Chart building, etc.
  • Comprehensive data analysis and problem-solving skills, ability to think strategically and make sound optimization recommendations based on data
  • Detail-oriented and highly organized; exceptional communication skills
     

If you are a fit for this role, apply today!
 


Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

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