Job Description
SEO Director
Our Fortune 100 insurance client is looking for a SEO Director to join their team in Aurora, IL (3 days/week in office) – temp to hire. In this role, you will own the technical SEO for the client’s website. You will be responsible for technical site optimization, multi-lingual SEO content recommendations for the Brand and Content strategy team, cross-site and 3rd party link-building plans, and attribution measurement.
Responsibilities:
- Provide competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies
- Perform technical SEO website audits; develop recommendations to ensure SEO best practice
- Develop and present monthly SEO performance reports using Adobe Analytics and Bright Edge, Google Search Console, Medallia, Decibel, and Adobe Customer Journey Analytics
- Work with legal, compliance, accessibility, and business partners to ensure content and tactics have appropriate controls and brand safety
- Evaluate new and updated content for the client’s US website and related digital properties; ensure strategic keywords, title, head, subhead and image tags, and cross links are in place
- Provide technical and content recommendations for our client’s other country websites to ensure they improve rankings as they update and redesign sites
- Coordinate with SEO and Digital media agencies, Technology and PR teams to ensure SEO tactics are in place for optimizing campaigns and the Brand
- Provide requirements for SEO dashboard reporting to Digital Analytics team; ensure data is accurate for tracking SEO performance
- Leverage your SEO expertise to steward change management routines for subdomain, content and webpage development and maintenance
- Derive technical insight from Google Analytics, Google Search Console, and directly from SERPs to inform our SEO roadmap and site optimization
- Provide technical, usability, and keyword direction to development and activation teams
- Create standard operating procedures, and SEO content best practices that ensure client’s web pages and campaigns are SEO optimized and regularly evaluated for ranking
- Track and share trends in SEO, including how client’s website and key microsites compare
Requirements:
- Bachelor’s degree in Marketing or relevant discipline
- 7+ years of experience in search engine optimization and highly proficient in all aspects of SEO, including research, content development recommendations, and technical abilities
- 5+ years of global SEO experience working for a multi-national company and across Technology and Marketing teams
- Highly proficient with Adobe Analytics, Google Search Console, Ahrefs, Bright Edge or Conductor, SEMRush and other SEO tools
- Proven experience improving rankings of global company website
- Highly proficient in domain, subdomain, gTLD best practices, planning and linking
- Proficient understanding of media channels and PR and how they work holistically with SEO; proficient in optimizing video content for SEO rankings
- Strong proficiency in sourcing and analyzing the data needed to make effective SEO optimization as well as a high comfort level in operating with and making decisions
- Keen attention to detail to ensure thoroughness, accuracy, and consistency
- Ability to work in an Agile working approach
- Outstanding organizational, project management, people, and communication skills, including strong writing abilities and proven experience communicating key value messages to a variety of audiences both internal and external
- Financial services experience a plus
If you are a fit for this role, apply today!
Benefits
As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.