Open Job Detail >>

Marketing Automation Manager

Location: Boston, MA
Posted: 03/15/2018


Clicking opens System One's career portal
  • CM Access Contact
  • Lisa Manning
  • Recruiting Manager
  • 800.330.4110 x102
  • Email me

Job Description

Marketing Automation Manager


Our higher education client in Boston is looking for a Marketing Automation Manager to join their team.  In this role, you will be responsible for the development of digital campaigns, lending your expertise to build effective campaigns designed to drive traffic, generate leads and increase conversion.



  • Act as Marketo subject matter expert/administrator
  • Oversee marketing infrastructure and support marketing system integrations
  • Support design and execution of marketing campaigns and programs in Marketo (e.g. campaign flow builds, email creation, landing page creation, form creation, complex program builds, etc.)
  • Leverage Marketo and Salesforce to build and automate dashboards and reports
  • Analyze marketing campaigns and programs, assess effectiveness and forecast future performance analyze
  • Monitor and report on effectiveness of lead scoring, nurture processes and recommend and implement necessary changes to increase conversions
  • Optimize lead scoring, flow, routing, automation, and overall integration to Salesforce
  • Create templates, workflows or process documents for marketing team to decrease errors and omissions and keep the database clean



  • Bachelor's degree in Marketing or relevant discipline
  • 5-7 years of experience in marketing automation or marketing operations
  • Marketo experience a MUST; certification a plus
  • Salesforce experience helpful
  • Analytical skills in quantitative data analysis of program effectiveness, forecasting and ROI
  • Exceptional verbal and written communication skills, time management skills, ability to work independently, high attention to detail
  • HTML proficiency a plus; Tableau or other visual reporting tools a plus



*Unfortunately this client will not accept corp-to-corp or candidates who require visa sponsorship.*


If you are a fit for this role, send your resume today!


As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.


Clicking opens System One's career portal