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Content / Webinar Marketing

Location: Cambridge, MA
Job Type: Temporary Position
Posted: 10/16/2018

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  • CM Access Contact
  • Cynthia Upham
  • Sr. National Recruiter
  • 857.317.8344
  • Email me
 
 

Job Description

Content / Webinar Marketer

 

Do you love webinars?  Our technology client in Cambridge is looking for a Content Marketer to join their team for a contract role. In this role, you will develop and execute a clearly-defined webinar program strategy that supports the client's go-to-market objectives.

 

Responsibilities:

  • Plan, manage, coordinate and execute all webinars
  • Manage the end-to end-webinar execution process from audience acquisition to post webinar follow-up
  • Conduct webinar promotions to drive audience acquisition
  • Measure the success of each webinar and report the results
  • Evaluate current webinar strategy and identify opportunities and weaknesses; update guidelines and protocols; make recommendations to improve webinar contact engagement

 

Requirements:

  • Bachelor's degree in Marketing or relevant discipline
  • 5+ years of content marketing, webinar marketing, portfolio marketing, field marketing or marketing programs (and marketing program reporting)
  • Experience running enterprise B2B end-to-end webinar programs
  • Knowledge and understanding of webinar technology, especially the ON24 platform
  • Project management skills; ability to manage the priorities of multiple stakeholders in a complex environment and demanding timeframes
  • Experience writing marketing copy for webinar audience acquisition
  • Excellent verbal communication, organization, writing and interpersonal skills
  • Knowledge of marketing automation and email program management a plus

 

If you are a fit for this role, apply today!


Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

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