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Performance Marketing Specialist

Location: Pawtucket, RI
Job Type: Temporary Position
Posted: 07/19/2021

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  • CM Access Contact
  • Nicole DeSouza
  • Recruiter
  • 857.317.8339
  • Email me
 
 

Job Description

Performance Marketing Specialist

 

Our fun, fast-paced client in Rhode Island is looking for a Performance Marketing Specialist to join their direct-to-consumer marketing team for a long-term contract. In this role, you will help expand the reach of direct-to-consumer platform for acquiring and retaining customers. You will implement and execute a strategy to create an optimal and efficient mix of online marketing revenue-driving campaigns.  You will be responsible for planning, implementing, analyzing and optimizing all online performance marketing activities around Paid Search, Organic Search, Paid Social, Paid Media, and developing Affiliate Marketing.

 

Responsibilities:

  • Drive revenue, achieve targeted ROI and maintain positive KPI trends
  • Determine monthly, quarterly and annual forecasts and budgets based on eCommerce Revenue goals
  • Manage day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, keywords, etc.
  • Work with the Site Merchandising team on an annual site and campaign calendars, detailing the timelines of seasonal promotions, along with other campaigns
  • Plan, implement, analyze, and optimize paid online performance marketing activities including search, social & email

 

Requirements:

  • Bachelor’s degree in Marketing, Advertising or relevant discipline
  • 4+ years of experience in direct response marketing, experience across paid search, social and email/content marketing
  • In-depth understanding of digital marketing best practices within key platforms such as Google Ads, Facebook Ads Manager, etc.
  • Excellent written and verbal communication skills
  • Ability to work independently in a fast-paced environment & juggling many projects simultaneously while remaining calm, confident and patient under pressure
  • Dynamic, results-oriented problem solver
  • Experience in transforming a strategy and vision into actionable plan

 

If you are a fit for this role, apply today!


Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

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