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Brand Program Manager

Location: Cambridge, MA
Job Type: Temporary Position
Posted: 09/14/2021

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  • CM Access Contact
  • Melissa Manning
  • Office Manager
  • 857.317.8345
  • Email me
 
 

Job Description

Brand Program Manager

 

Our technology client in Cambridge is looking for a Brand Program Manager to join their team for a contract role. In this role, you will support and drive a clearly-defined content programs strategy that supports the client's go-to-market objectives.

 

Responsibilities:

  • Lead role in shaping & ongoing management of client’s global brand program(s) with the goal of building brand awareness, credibility and increasing contact engagement
  • Assist in the planning, management, execution and quality assurance of brand campaigns focused on core engagement strategies targeted at key audiences
  • Support campaign launch, drive end-to-end creation of a high volume of short- and long-form assets across a variety of digital formats and in various languages
  • Enable adoption and activation of brand programs across sales, regional marketing, events, partners, etc. over campaign lengths of 12-18+ months
  • Collaborate & drive alignment with a diverse group of key internal and external stakeholders (subject matter experts, project managers, product marketing, content marketing, regional marketing, research firms, partners, etc.) from campaign ideation to asset production; from launch marketing strategy to program sunsetting/refresh
  • Ensure consistency and best practices over time in the enablement and activation of campaign assets
  • Monitor, analyze and report performance metrics over the lifetime of campaigns
  • Execute reporting / analysis against the analytics needs of brand programs to enable data-driven marketing and drive efficiencies through developing automated reporting/dashboards
  • Take input from team leadership and business owners to understand the goals of the business and define meaningful metrics to track those goals
  • Deliver recommendations and consultation regarding the efficiency of a variety of marketing tactics
  • Develop executive-level materials on brand marketing program insights and learnings
  • Maintain existing suite of dashboards, reports and presentations

 

Requirements:

  • Bachelor’s degree in Marketing or relevant discipline
  • 7+ years of  in marketing, operations, program management and/or business/marketing analytics
  • Experience developing and executing global B2B marketing campaigns/programs for demand generation
  • Innovative thinker who has a strategic mind but enjoys diving into the details
  • Project management skills; ability to manage the priorities of multiple stakeholders in a fast-paced environment with demanding timeframes
  • High level of experience in data analysis, reporting and producing actionable insights
  • Excellent interpersonal skills and the flexibility to work effectively with people at all levels
  • Experience building relationships within a cross-functional team
  • Strong collaboration and teamwork skills; excellent verbal and written communication skills; organized and detailed-oriented

 

If you are a fit for this role, apply today!


Benefits

As a CM Access employee you'll enjoy an excellent compensation package. Our customizable benefits package includes a variety of medical, dental, and vision options, tenure pay, company matching 401k, direct deposit, weekly payroll and referral bonuses.

APPLY FOR THIS JOB

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